That's the brief answer. Of course, the reality when measuring the eCommerce stores ' conversion rate is that a number of variables are involved. Those variables include things such as industry, type of product, device, country, and source of traffic. All of these factors have an effect on the conversion rate of your eCommerce store, whether positive or negative.
The conversion rate is simple to calculate for your eCommerce shop. All you need to do is divide the total number of conversions (such as sales, for example) you get by the total number of people who visited your site within that same time period within a specified period of time.
infographic by: endertech.com