In a digital-first world, the pressure on brands has never been growing. Our culture' always on' means that distance between you and your audience is no longer there. From customer service via your social channels, to the need to be multiple times in front of your audience across multiple platforms, companies are demanding more than ever from their marketing departments.
But do you outsource an organization or create an in-house team? Attracting and maintaining the right talent is one of the most difficult parts of running a business, but it can be even more daunting when you are searching for expertise in a different industry to the one you work. It's one of the many reasons partner companies markets for this. You not only get access to a wider variety of marketing tools and expertise, but you also have more flexibility when and how much resource you need.
It can also be more cost-effective too–the true cost of hiring someone is said to be two and a half times their salary, by the time you make a factor in insurance, tax, pension schemes, holiday and sick pay, plus training and equipment.
That does not automatically mean it's the right match for you, of course. Many companies tend to have someone more involved in their squad, where they have a deeper understanding of your brand and the way you work.
infographic by: www.fsedigital.com