We found some very interesting statistics about voice search which every marketer should learn about. Voice search has grown significantly since Siri's early days, when Apple shook the foundation's voice assistant at its heart. Alpine. Ai claims there are at least one billion voice searches worldwide each and every month!
And according to Google, 20 per cent of those search queries have been done on smartphones. The market is huge and we need to start thinking about how we can integrate these queries into our ASAP content.To add to the above status–Microsoft has announced that there are currently 148 million active users of Cortana who have asked a total of over 18 billion questions.
It's incredible that it took advertisers that long to catch up with the rising trend in voice search. So what does that mean? Okay, first we should start taking a lot more seriously on long tail keywords. With keywords, voice searchers do not search, search with keyword phrases, and are much more question-based. So care for the guest by considering their desires, and what might be their concerns. Respond to them before they even think about it.
infographic by: topshelfmedia.ca