In today’s uber-saturated internet sphere, leveraging the right format that appeals most to the market is extremely crucial for businesses to thrive and survive. And for most digital marketers, the answer to this challenge is no other than what many people seek these days – videos. For the past few years, video marketing has rapidly become a force in the digital marketing industry.
Given the rise of multiple live streaming apps as well as the success of many brands in video sharing platforms like YouTube, it is hard for anyone to question the effectiveness of video marketing. Even small businesses with limited resources are also leveraging this strategy, with only 24% reporting that they relied on external agencies for business video production!
infographic by: digitalmarketingphilippines.com