Big Data – as data scientist Clive Humby called it, the new oil – has dawned and has already made significant contributions in businesses across industries. And digital marketing is of no exception. The changing customer behavior and increasing online channels are making it more imperative for businesses to invest in some form of Big Data technologies.
While relatively new and expensive for some, these tools can help analyze and provide the businesses with valuable insights from structured and unstructured data which otherwise cannot be processed by their traditional databases and analytics.
infographic by: digitalmarketingphilippines.com