In this case, the stereotypical hipster lingo fits. Many of the buzzwords and acronyms in the world of proving return on investment in marketing are rather obscure, and there is a good chance you are unfamiliar with at least some of them. This can make navigating an ROI report a baffling experience. When I run into a document that is full of jargon I don’t recognize or understand, I am quick to tune out. I know I’m not alone.
