Let's face it: to see a rivalry like the Starks and Lannisters, you don't have to watch the acclaimed HBO series Game of Thrones. Every day in the contemporary office there is a comparable fight for power and recognition— between sales and advertising.
Aligning the sales and marketing departments of your company can be a daily task with distinct objectives, motivations and instruments. With each team staking their claim to distinct business process fields, it can be difficult to discover any common ground to bring them together. However, a business can flourish when sales and marketing work together to create leads, nurture relationships, and close deals. In this fight, there's a lot at stake!
We have placed together the fun and informative infographic below to assist you define the pain points, mindsets and possibilities for peace between these two departments.
infographic by: www.pardot.com