As Easter is just around the corner, it would be interesting to take a look at some of the figures behind the one item which has a traditional link to the springtime festivities: chocolate. After all, according to the National Confectioners Association, Easter ($5.1 billion) exceeded even Valentine’s Day ($4.4 billion) in terms of confectionary sales in the United States in 2022, while coming in after the Winter Holidays ($6.8 billion) and Halloween ($6.0 billion).
According to analysts from Statista’s Consumer Market Insights, the chocolate sales will be on a rise and expected to hit record highs of approximately $52.9 billion in the United States in 2023. As the infographic illustrates, the chocolate confectionery market can expect continued growth for at least the next four years, with the market expected to grow annually by 3.47 percent (CAGR 2023-2027).
In terms of average revenue per capita, this year consumers
are likely to spend an average of $157 each on chocolate confectionery, while
the average amount of chocolate consumed per U.S. person is estimated at around
8.85 kilograms in 2023.
Infographic by: statista
