People these days sees mobile as a new way of life. The importance of mobile has grown more important each year. This importance of mobile has raise consumer's expectation for it. As the time goes on, it seems that business haven't innovated at the same rate of consumer's expectation. Researchers saw this as a mobile engagement crisis. Studies shows user retention is still on a low percentage. User retention is the percentage of user who return to app more than eleven times. This indicates the success of app marketing and app engagement.
The user retention in 2016 is thirty eight percent. It means only less than half application has a great engagement with its users. The problem lies in less attention to develop great strategies, although there is need for better strategies in app engagement. Here is six strategies to drive mobile app engagement.(Designed by DotComInfoway)
Infographic by: dotcominfoway.com
Infographic by: dotcominfoway.com