The Paid Search Paradox #infographic

Published by Web Desk Saturday, October 18, 2014

The quick answer is yes – most paid search marketers aren’t prioritizing calls as the valuable conversion they are. Propelled by the swift shift to smartphones, phone calls have emerged as one of the most common types of paid search conversions. Consumers want the option to call, and businesses want more of these calls because they turn into sales. Take a look at the below infographic that reveals a startling disconnect between paid search strategies and the rise of call conversions.


Infographic by: invoca

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