Whether we like to admit or not we all know that women hold the real power and wear the trousers. Women control the majority of all our purchasing decisions, from our cars to our computers so even if your product is aimed at the male market their is a good chance that it will need to appeal to women as well. So if they have so much power in our purchasing decisions how best is it to market to them? There are now so many marketing channels and messages that it is easy for your message to get lost in the huge amount of ‘Buy Me‘ marketing white noise. Without the big budgets it can be hard to stand out from the crowd and grab their attention but with mobile marketing you might just be able to.
Infographic by: textmarketer