The ideal complaint rate these days is less than .1%. That means only 1 in 1,000 people can report your message as spam. And if the percentage of people that open your emails and report spam is high, even if you sent a 100,000 emails, it will still reflect negatively on your reputation. Luckily there are really easy steps to reduce your complaints. Send only to those who have opted in, pay attention to your campaigns, clean your list regularly, send consistently, don’t overdo it, have a 1 click unsubscribe link, and make it easy to unsubscribe. For more information on how to protect your reputation and email deliver ability by preventing spam complaints as much as possible.
Infographic by: emaildelivered