If you have a website, you need to make sure that you get
hits on it every day. It is the key to a successful digital business. The
traffic on your website impacts the number of people interacting with it and
doing business with you. Online presence is significant, but maintaining it
isn't easy.
For digital excellence, your website should come up in the
search on the different search engines such as Google and Bing. This increases
the chances of people clicking on your website and having the potential of being
a customer. However, coming up on the search engines cannot be achieved easily,
which is why you need to optimize your website for the search engines. This
process is known as Search Engine Optimization (SEO), and there are few
techniques to achieve it.