If you have a website, you need to make sure that you get hits on it every day. It is the key to a successful digital business. The traffic on your website impacts the number of people interacting with it and doing business with you. Online presence is significant, but maintaining it isn't easy.
For digital excellence, your website should come up in the search on the different search engines such as Google and Bing. This increases the chances of people clicking on your website and having the potential of being a customer. However, coming up on the search engines cannot be achieved easily, which is why you need to optimize your website for the search engines. This process is known as Search Engine Optimization (SEO), and there are few techniques to achieve it.
SEO experts use special techniques, vocabularies and terminologies that are hard to understand for people who don't know the its and abouts of the SEO industry. Many executives turn to the services of SEO experts for helping their website for success. New terms are added every year because of the new technology being introduced rapidly. The google system and its algorithm recognize these terms, which is the reason SEO experts use them.
Here is an infographic that guides you to the SEO industry jargon.
Infographic by: go-globe.com