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Landing page best practices

Landing page is an important piece of technology from a marketing perspective. It is a single page which is separate from your website pages and serves a single purpose. They are designed specifically to get leads from marketing and advertising campaigns.

Landing page have a sole purpose of marketing and are designed for CTA (Call To Action). It different from other pages on your website because its purpose is lead generation from a prospective customer. When you are marketing to a customer, you must look very appealing in order to turn them into your customer.

Landing page best practices #infographic

How to Properly Use Anchor Texts

Anchor texts are those small texts you get to see in between the embed code when you are linking to a website. There are many strategies and practices used for making sure your website maintains a good ranking in search engines. Search engines analyse text and look for keywords and links in order to rank your page accordingly.

Although the keywords have been affected by Google's Penguin update in 2012. Google stopped looking for keywords which were too common and so instead, many websites started using anchor texts for search engine optimizations. You can use online tools such as negative keyword tools to look up for words that won't be helpful if you use them in your web content.

How to Properly Use Anchor Texts #Infographic

7 Landing Page Optimization Practices to Spark your Conversions

Get the Traffic Your Site Needs Faster

After making a website, the main goal is to get a lot of traffic. When that goal is accomplished, the focus shifts towards obtaining more conversions. Landing page optimization and conversion rate optimization will play an important role in this goal. Most businesses create various landing pages for different campaigns, but they do not reach the desired goals as they were not optimized. If you are struggling with optimization, and want to convert your visitors to leads, then you are at the right place. This infographic by Branex - Web Design London Agency, will teach you the seven best optimization practices that every business should apply to improve their conversion rate.

7 Landing Page Optimization Practices to Spark your Conversions #Infographic

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