Landing page have a sole purpose of marketing and are designed for CTA (Call To Action). It different from other pages on your website because its purpose is lead generation from a prospective customer. When you are marketing to a customer, you must look very appealing in order to turn them into your customer.
Statistically, companies that create 30 or more landing pages generate 7 times more leads than those that are who use less than 10. Using videos on landing pages is also a very great initiative as it can increase the conversions by 86%.
There are a lot of things that must keep in mind when designing a landing page because it is the first impression of your company from a consumer perspective. Take a look at the following infographic to learn more about landing page and its best practices.
Infographic by: zenesys.com