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Fitbit just announced the launch of its latest fitness and wellness wristband, the Fitbit Luxe. The wristband costs $150 and comes with a small color display which is the same size as the Fitbit band.

 

The color display of the Fitbit Luxe is available in three different colors: white, black, and pink, while the watch body is available in gold, black, and silver. The wristband is Fitbit’s thinnest touchscreen tracker to date. According to Fitbit, it shall be comfortable for people to wear the band while sleeping.

 

The functions of the Fitbit Luxe are the same as those of other Fitbit wearables, such as activity tracking and monitoring of steps taken, distance traveled, and calories burned. It can also receive call and text notifications.

Fitbit Launches its New Fashion-Oriented Fitness Wristband ‘Fitbit Luxe’

Apple comes on top in the wearable tech market

Apple’s technology is sturdy and has proven it time and time again. The company has come out on top in the wearable tech market and has solidified its position the tech company, Fitbit is facing some antitrust issues.

The issues come over the concerns of Google acquiring Fitbit for $2.1 billion and potentially gain access to a large amount of health and fitness data. The tech giant has stressed about how the acquisition is much more about the device itself rather than the data.

Apple comes on top in the wearable tech market #infographic


Google Is Buying Fitbit for Over $2 Billion

Google has recently announced that it is buying the popular wearable devices manufacturer Fitbit for $2.1 billion. The move is expected to give Google a strong foothold in the wearables industry, which the tech giant currently struggles to break into.

In a blog post, Google' Senior Vice President of devices and services Rick Osterloh mentioned that this deal is an opportunity for Google to launch 'Made by Google' wearables into the market. 

The announcement came just a few days after a report from Reuters claimed that Google was in talks to buy Fitbit. 

A press release by Fitbit stated that the health and fitness data of the users will not be used for Google Ads and the privacy of users will be maintained. It also stated that the company would continue to stay "platform agnostic" across Google's Android and Apple's iOS.

The deal is a win-win for both companies. When it comes to Google, the company failed to produce any large impact in the wearables industry, although it was the first to identify the impact of wearable devices and the difference they could make. Fitbit's success and stronghold in the market will give Google a much-needed push. On the other hand, Google's talented and skilled development team could make Fitbit's smartwatches smarter.

Fitbit's co-founder and CEO James Park views this deal as an opportunity to grow his company's reach globally.

"With Google's resources and global platform, Fitbit will be able to accelerate innovation in the wearables category, scale faster, and make health even more accessible to everyone", he said.

Fitbit has said that the deal is likely to close in 2010 because some approvals and conditions are still pending.

Google Is Buying Fitbit for Over $2 Billion

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