The hype of FIFA World Cup 2022 is growing as the time is coming closer. As there are less than 100 days now, the soccer (or football) fans are getting more involved in the discussions and recent news about the World Cup.
The excitement of fans is all set to reach new levels if we particularly see on Twitter. 53% of active Twitter users are fans of the World Cup, says the Twitter’s latest insights report. The percentage of engagement seems to be a lot, but then again, soccer is the most liked and followed sport in the world. So, with Soccer tweets there are other topics mentioned as well. Top 5 co-mentioned topics are: Movies and TV, gaming, music, news, and crypto currency. This amount of engagement on Twitter of Soccer and other topics brings great opportunities for brands in terms of themed mentions, tie-in promos etc.
The average Soccer tweet volume has been increasing each month. With an average of 96K tweets in January, there is a huge rise with almost 152k tweets in June. Data also shows that not just Soccer fans, but fans of other sports like NHL, MLB, NBA, and NFL have also been tweeting about the upcoming FIFA World Cup. twitter