X, formerly known as Twitter, has launched a feature of live
videos on iOS. The format of the functionality is the same as it was in X’s
now-discontinued separate livestreaming app ‘Periscope.’
CEO Elon Musk and engineers at X seem to be pretty hyped about live videos arriving on X, although at least at surface level, there isn’t much that it could potentially offer. Live streaming typically works as a successful engagement feature when live streamers consistently come live to connect with followers with entertaining content. When that is not the case, users eventually lose interest in tuning in.