Meta is continuing to make efforts to improve its short form
video feature, Reels, on both Instagram and Facebook. Recently, the company has
announced new Reels updates, which include new insight options, an Add Yours
sticker, an Auto-Create tool, and expansion of the Stars donation option.
Meta has introduced new performance insights for Reels on Creator
Studio. The insights include Reach, Minutes Viewed, and Average Watch Time. This
could assist the process of understanding for creators how their content is
performing, what elements in it are working, and what needs to be changed.
The Add Yours sticker is not itself a new feature on Meta’s
platforms, as we have been seeing it on Stories. However, it is the first time
that Meta has introduced it to Reels, which means that users can now post Add
Yours questions via Reels clips and also view the responses to the questions.
The Auto-Create tool is designed to help users convert their
archived Stories into Reels videos automatically via a new ‘Create from Your
Story Archive’ prompt available in the Reels creation process. This could be a
handy tool and a simplified way for users to utilize their existing Stories
content for Reels.
In addition to this, Meta is expanding its existing Stars
donation option to Reels across Facebook. The company had released this
monetization tool originally for creators to help them gain profit out of short
form content where insertion of ads to generate revenue is not an option. According
to Meta, creators must have maintained at least 1,000 followers over the last
60 days to be able to access the feature.
Finally, Meta has also considered making those Reels tools
available on Facebook Reels that were earlier only available on Instagram Reels,
including the Remix option. Additionally, the option to cross post from
Instagram to Facebook is also now available.
