Co-creation is a new social media element that has lately
become popular. Facebook and Instagram added the option of collaboration on
posts, while TikTok introduced its Duet feature. Following them, Twitter has recently added the option of collaborative tweets called
‘CoTweets.’
Share a Tweet, share the cred.
— Twitter Create (@TwitterCreate) July 7, 2022
Now testing CoTweets, a new way to Tweet together. pic.twitter.com/q0gHSCXnhv
Twitter is currently experimenting with the option and has
released it to a limited number of users. Via CoTweets, a user can invite
another user to contribute to one same tweet.
Looking at the rise in the number of influencer and business
accounts, CoTweets could be especially helpful for such accounts to make collaborations
and cross promotions.
Another way that CoTweets could be used is when you would like
to give credit of the content in your tweet to the original creator, you could
simply share your tweet with them, so their profile details are included in it.
CoTweets would help in increasing engagement with tweets and
building audiences. The feature, according to Twitter, will be available
for a limited time, and select accounts in the US, Canada and Korea will be
able to access it initially.
Twitter explained the testing process, saying “We’re
temporarily testing CoTweets to get more insight into how and why people and
brands might use a feature like this to collaborate together and learn more
about how it could help accounts grow new followers.”
