As we know, video content is what people are now focusing more on to market their brand on different social media platforms. Speaking of the top two social media apps i.e., Facebook-owned Instagram and TikTok, both the platforms have a user base in billions with millions of daily active users.
Furthermore, the ad campaigns on both platforms are pretty strong but, which one would turn out to be best for you? In order to find it out, you must consider some of the key aspects such as your target audience and which platform do they use the most.
Apart from this, you must also consider your budget and determine which platform offers better deals for ads and results is greater reach. In the infographic below, you can find out the results of a test conducted by Creatopy where a 15-second advertisement was run on Instagram Reels and TikTok both.
The results are pretty interesting which showed a significant reach for Instagram Reels than TikTok ads. In simpler words, every stat noted for the Instagram Reels ad was better than the TikTok video ad that too, at a considerably less price.
Infographic by: Creatopy.com