Over the years, Facebook’s user growth momentum has declined,
but with the company’s newly launched technologies including its VR units and
Ray Ban glasses, it has been able to gain back some stability, according to its
Q3 report of 2021.
The report shows that Facebook added 22 million more daily
active users in Q3, resulting in a total of 1.93 billion daily active users, making
it closer to its 2 billion daily user milestone. Facebook made this progress specifically
in the Asia Pacific region, where it collected users mostly from India and
Indonesia. The increase in numbers is followed by users in Canada and the US.
As for Facebook’s data for monthly active users, the platform
now has 2.91 billion of those, which accounts for a 6% growth year-over-year.
The report also shows data for ‘family of apps,’ that
includes combined users of Facebook, Instagram, Messenger, and WhatsApp. The statistics
in this category lie at 3.58 billion per month, and 2.81 billion daily.
The company’s revenue produced in Q3 this year equals $29 billion, which is almost the same as its previous record. Facebook collects majority of its revenue from North America and its US earnings are well ahead of other markets.
On the other hand, Facebook’s advertising growth has gone
down due to Apple’s ATT update that accounts for the reduction in the amount of
data for tracking and targeting ads. The company is, nevertheless, working on
finding solutions around this problem.
As for Facebook’s statistics for the ‘other revenue’
category, the numbers are on the rise, thanks to the company’s latest hardware offerings.
Facebook has also announced plans to further dedicate “significant resources” towards
its AR and VR services and products, that it believes to be a significant part
of its work to “develop the next generation of online social experiences.”
All in all, Facebook’s overall reach is still quite impressive,
despite the decline that it saw in its usage not too long ago.
