In a continuous attempt of competing against TikTok, Facebook is now working on bringing a new addition to its platform, called Reels clips display. With this option, an alternative feed display of Stories, Reels, and in-progress Rooms will be seen.
The option was spotted by social media analyst Alessandro Paluzzi and it is currently being tested by Facebook.
By bringing a Reels clips display to Facebook, the social media company is trying to increase the user engagement of Instagram Reels, as the Facebook app is used by 2.85b people per month. While Instagram also has a few billion users, many users of Facebook do not use Instagram, and therefore the integration of Reels into Facebook can boost engagement with the TikTok rival.
Facebook is also working on the algorithm for Reels to increase interest in the feature and its usage. A new payment program for Reels creators is also on the way, which is similar to Snapchat’s payment program for Spotlight’s top clips.
There are also other ways that Facebook is trying to increase Reels exposure to Facebook users, such as testing Reels recommendations in Facebook Watch and user feeds, and bringing the option to make Reels videos directly in Facebook’s app.