CouponFollow conducted two surveys on a large group of US adults. One was carried out before the Covid-19 pandemic broke out and the other was carried out recently in March 2021. These surveys revealed that more and more American adults are now being cautious about their online privacy.
Around 69 percent of the respondents are concerned regarding the security of their data while using a public internet whereas, 64 percent are worried about it even when connected to their home internet. 65 percent of the participants said that they are afraid that their internet service provider might sell their personal sensitive information including financial or medical data.
Nearly 35 percent of American adults use VPN out of which, one-third of them are totally unaware of the job a VPN does. However, mostly men know why VPNs are used. Around 40 percent of active VPN users and 9 percent of the Baby Boomers need to learn what VPN means and why it is used.