Personalization is the key to a happy customer. Studies show that 71% of consumers are frustrated at some level since their shopping experience is so impersonal. Easy enough to say, but can customization on a mass scale be achieved? Personalization is not a new conversation - it’s been the promise ever since the dot com revolution - but its time has come now that manufacturing technologies have finally caught up with product configurators.
There are four main ways that customization can be handled:
- Adaptive customization: Using standardized products to accommodate many uses such as Phillips light bulbs. Here, customers can adjust color, brightness, and change how lights are controlled.
- Transparent customization: Where manufacturing is able to use customer data. This is often seen in the beauty, hair, and skin products industry, formulated for each customer.
- Cosmetic customization: Nike is a great example, where there is a standard style and size of shoe, customizing colors and finishes.
- Collaborative customization: This is the highest and most advanced level. One example is Sheffer Cylinder Configurator, where customers can work directly with their engineering.
Product configurator now allows the realization of personalization and customization - even down to an individual level. Learn more about this technology in the infographic below:
Infographic by: partsolutions