NFL has announced its draft setting ceremony to be held later this week, the Snapchat users are seen to get extremely hyped about the upcoming season, as observed by the company. Covid-19 had disrupted various sports leagues around the world and left the fans saddened however, with the return of the 2021 NFL league, there is a huge wave of happiness among sports lovers.
Snapchat shared insight regarding the excitement of its users over the NFL return and as you can see in the infographic below, the increase in conversations containing messages like “NFL”, “Draft”, “NFL Draft” increased by an incredible 200 percent.
Most of the snapchatters are likely to post match predictions and reactions, regularly visit official accounts of the teams included, and connect with their family and friends in order to enjoy the league together while staying apart.
Snapchat took the advantage of the hype and rolled out NFL-related AR filters which gained immense popularity in no time and have been used by more than 80 million users from the US and Canada. On the other hand, nearly 64 percent of Snapchatters are seen integrating NFL-related stickers and filters on their snaps and videos. Above all, around 93 percent of the Snapchat family is super excited and waiting desperately for the upcoming NFL season 2021.
Infographic by: Forbusiness.snapchat.com
