Ever since the coronavirus pandemic hit the world, social media has observed a major rise in its usage as people turned to it more than ever during the lockdowns. Among the social platforms that received the most attention last year was YouTube, whose viewership jumped from 100 million in March 2020, to 120 million in December 2020.
It was also revealed that a lot of people prefer watching YouTube on their TV screens. It was found out in December that over a quarter of logged-in YouTube CTV viewers viewed content mostly on their TV screen in the U.S. Moreover, data from the U.S. Census Bureau showed that people in the U.S. spent 791 billion dollars in 2020 on YouTube merely, which is an amount 30% greater as compared to that from 2019. The total CTV ad spending in the U.S. alone was more than 8 billion dollars in 2020.
YouTube has shared its recent stats related to the growth of the platform’s viewership in the past year and new figures related to YouTube TV, CTVs, and new advertisement policies at the Interactive Advertising Bureau’s annual leadership meeting that was held on the 10th of March.
Another important announcement from YouTube is that advertisers on the platform will now be able to use Nielsen, the data, information, and market measurement firm for the statistics of YouTube streaming viewership inventory on desktop and mobile phones.