When pandemic hit the world, people naturally found themselves turning to the most convenient form of entertainment, that is YouTube. Apart from being the most diverse and charge-free platform stocked with pure entertainment, this platform also holds the most percentage for US OTT viewers. It must come as no surprise that YouTube is easily available on every device, be it an ordinary or smartphone. The recent report conducted to calculate the engagement rate and viewership among Americans estimates that by the end of this year, YouTube will surpass all other digital platforms and take first place to be the most viewed platform on Television Sets.
While Netflix has also gained popularity over the years, it is still pretty far away from catching up. With 74.9%, Netflix stays on the second most viewed platform in the US. The report also hints at the category of people who majorly affect the engagement rate of this platform on their TVs. Including the younger generation from age 12 to 34, it is concluded that their collective viewership makes a whopping share of 51.1% in the YouTube CTV. When talking about the average time spent on YouTube, it is estimated that children or adults above 18 years will spend about 41.9 minutes of their entire day just watching YouTube. This includes all the media sources as well, such as laptops, smartphones, and other gadgets.
In terms of business, YouTube is expected to do better in the coming years and give a boost to its revenue by improving advertisement strategies. Ever since YouTube advertisement has increased by 32% in the previous year, it is believed that the impending years will bring additional growth to US CTV ad spending and its overall revenue.
Infographic by: Sightly.com