Facebook has launched its new Page layout for creators and public figures, which has been primarily designed to focus more on Page followings instead of Page Likes, as the Like button has been removed and the Follow button appears more prominent now, next to the follower count. The profile image has also been moved to the center. The new Page layout is meant to provide more management options and engagement insights.
Shifting the focus from Page Likes to Page Followings actually makes sense because people who simply like a Page aren’t informed much about Page updates as compared to people who follow a Page.
Emphasis on the Follow button will also show a more accurate picture of how much of a dedicated audience a creator or celebrity has, to prove the relevance of their content on the platform. The number of Page followings indicates the number of people who’ve chosen to receive updates, which is a stronger indicator than the count of Page Likes.
When the Like button was introduced by Facebook for the first time, it was the platform’s highlight feature and was a way to show popularity and compete with others. However, with Facebook’s News Feed algorithm, Likes no longer served its crucial purpose, and the relevance of content was more significantly indicated by features such as comments and followings instead.
Facebook has also added new options for Pages to make it easier to switch between a personal profile and creator Page, and to give more controls to Page admins. In addition to that, each creator Page will now have a new News Feed, which will provide better opportunities to engage with followers. A Follow button will also be available within post comments for verified users to encourage more users to connect.
Moreover, new safety and integrity features have been added to Pages for the detection of spam content, impersonator accounts and phishing. Page analytics and insights have also been updated to assist admins in better tailoring their content according to the interests of the audience.