What makes DuckDuckGo worth reaching 100 million in just a single day? There have been many speculations among the userbase relating to the risks attached to their social platforms or just ordinary sites. Ever since Whatsapp announced its latest policy, people have lost their ground, and why should they not? It is implied that the personal information of people has become unsafe now more than ever. This leads us to the main reason why DuckDuckGo took over the charts all of a sudden when the giant Google search is already present.
Duck Duck Go is a name derived from a children's game called duck, duck, goose. Despite its name, there are a lot of things done by this site for which it is adored by the userbase. Unlike another website, DuckDuckGo does not feed on its user's personal information for personalization or other purposes. The site strictly believes in the privacy of the users and does not intend to violate it at any cost. While maintaining the confidentiality of the users, this site also refuses to pull any data relating to the IP addresses of the users; instead, when extremely necessary, it uses the cookie data.
This site is believed to provide a safe space for extra cautious people with their personal data. Naturally, many companies have switched their methods to facilitate the current trends, but when it comes to DuckDuckGo, the expectation becomes alive again. If the company sticks to its policies, it likely that more and more people will direct their focus to this site to achieve a sense of protection.