Apple launched new iPhone models, including iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max, on 23rd October 2020; the launch was supposed to happen earlier but was delayed due to some reasons. There were only two weeks of sales in that month, which were enough to declare the iPhone 12 as the best 5G model in the entire world, followed by the iPhone 12 Pro as the second best. The infographic shows the 5G models sales in October 2020, and iPhone 12 tops the list with a total of 16% sales in just two weeks. Before iPhone 12, Samsung Galaxy 20 Ultra 5G was the world’s best 5G model.
Wondering what pushed iPhone 12 at the top in no time? Firstly, there is a huge demand for the 5G network by the consumers, especially in iOS, which has finally been released. Apple has never failed any of its products, and 5G incorporation within the latest models is just like a cherry on top. Carrier promos in the USA played a significant role in increasing the sales for iPhone 12. According to the studies, about one-third of total iPhone 12 and 12 Pro sales were recorded because of the carrier promos, mostly because all the carriers appealed to users with iPhone 12 for $0 with unlimited plans and trade-in options. iPhone 12 observed a wider market coverage as China and Japan seemed more interested in the new 5G models as compared to any other 5G phones.
Another factor that has given the iPhone series a massive push is its support to the mmWave; both the iPhone 12 and 12 Pro supports mmWave for the USA only. The fourth quarter of 2020 is likely to observe strong demand for the iPhone 12 series mostly because it is a festive season with unbelievable sales. By releasing a super hit 5G models, Apple has given a kick start to the 5G market worldwide.
Infographic by: Counterpointresearch.com