So, you just finished setting up a new campaign on LinkedIn, you have built out your advertising units, got the targeting squared away, and also decided the monthly budget, but hold on...
How are you going to bid it?
This is one small question that almost every person on LinkedIn struggles with. Since finding the correct bidding approach is the most significant key to get the desired results. LinkedIn is full of competitors that can belittle you, but this is where you should bring in your bidding strategy.
When you set a campaign on LinkedIn, it is recommended to try their automatic bid first so that you get an idea of the LinkedIn intelligent system. Later you can decide if the bid is reasonable or should be something else.
On the platform, there are various bidding types that one should select depending on their campaign. The infographic below explains perfectly well what bidding type will be the best for different campaigns and how you can get maximum campaign performance. Furthermore, you can also learn ways to utilize the bidding types to ensure optimal delivery of your ad.
Infographic by: Socialmediatoday.com