With 2020 coming to an end, Snapchat has shared insights regarding
its AR achievements in the past year and results of surveys that the company
conducted among its userbase. Snap Inc., the parent company of Snapchat, has all
of the information and a more detailed breakdown of the data is available on
Snapchat’s business site as well.
According to insights related to different attitudes of
users in relation to the upcoming holidays and new year, 57% of the userbase
reported feeling ready to embrace 2020 as soon as possible. Majority of the
contribution comes from users from Brazil and the US.
As for the holiday plans, unfortunately the worsening situation
of the pandemic is making it difficult for people to plan their holiday season.
The UK is especially affected by these circumstances as it particularly got hit
badly by the second coronavirus wave, causing the government to impose strict
lockdowns and SOPs for Christmas.
Snapchat users in the US have reported limiting their holiday plans to social distancing, which means no at-home gatherings and virtual exchange of gifts.
In addition to survey results, Snapchat has shared news related
to its AR technology, that includes the company’s partnership with Gucci to introduce
Shoppable technology on its platform, which allows users to virtually try on
Gucci shoes using the phone’s camera.
In addition to that, Snapchat users also got the chance to
virtually try on NYX makeup accessories on Snapchat, as part of the platform’s
AR tool called Lenses. A ‘’raise your voice’’ Lens is also part of the tool
that lets users sport custom, virtual masks in an attempt to spread awareness
regarding the coronavirus pandemic across the platform.
Another interesting and useful Lens on Snapchat features the
company’s collaboration with WHO. The WHO Global Donation Lens allows users to
scan currency, which shows them how their money could be spent in the effort
against the pandemic, whether it’s medical aid, patient care, or further
research.
