YouTube launched an annual tradition back in 2010, called ‘'YouTube Rewind’', through which YouTube gives tribute to content creators and other people on its platform that have contributed to it. This year, YouTube decided to discontinue the event, due to the difficulties caused by the coronavirus pandemic.
Contrary to how it sounds, YouTube Rewind has been ridiculed over the years, including back in 2018 when the Rewind video was ironically one of the most disliked videos on YouTube. Nevertheless, YouTube continued to keep the tradition going, considering the intention and thought behind the initiative.
While explaining the reason behind cancelling YouTube Rewind this year, the company said that it understands the emotional, mental, and physical difficulties the coronavirus pandemic has brought and how it is still affecting everyone around the world.
Although this year YouTube’s platform has been used more than ever with the lockdowns and stay-at-home measures and people coming up with more and more creative and entertaining content, YouTube thinks that this year has been particularly different and we can’t move on and ignore the catastrophic effects of the pandemic. For this reason, the company decided to skip its 2020 Rewind celebration.
About Rewind this year. pic.twitter.com/oVayH8iyqG— YouTube (@YouTube) November 12, 2020
YouTube didn’t reveal whether it has put a complete end to the annual celebration or does it plan to continue it next year.