Marketing is of many types, but with today's technological advancements, we have a lot things that we can utilize to find the right audience. Gone are the days of traditional marketing because now we have control in the palm of our hands. Email marketing, digital marketing, social media marketing, and many other marketing types are just beading in a single thread.
With the digital marketing age on the up, we need to find new ways to market a brand like none other. Social media is now mainstream, as every 8 in 10 people are on social media. Using it to market a product is a very beneficial strategy as it has many potential reaches, but with everyone jumping on the same bandwagon, it will not take much time when the boat is too crowded. Of course, a few things are done better than others, so hiring a marketing team to do the job rather than doing it yourself is a sensible and safe approach.
As mentioned before, when the boat gets too crowded, you need to think outside of the box to stand out from your competitors – and there are a lot of competitors in this field. Apart from posting, running ads, and hiring brand ambassadors, you can also try live streaming as a way to market your brand. Almost 35 percent of the brands use live videos as a prime to their marketing strategies. The live video industry is booming at the moment. By 2024, it is estimated that the live video subscribers will reach 91 million. Today, about 80 percent of people would watch a live video from a brand than read their posts on a blog or website.
Take a look at the following infographic for more information.
Infographic by: averickmedia