Marketing is of many types, but with today's technological
advancements, we have a lot things that we can utilize to find the right
audience. Gone are the days of traditional marketing because now we have
control in the palm of our hands. Email marketing, digital marketing, social
media marketing, and many other marketing types are just beading in a single
thread.
With the digital marketing age on the up, we need to find
new ways to market a brand like none other. Social media is now mainstream, as
every 8 in 10 people are on social media. Using it to market a product is a
very beneficial strategy as it has many potential reaches, but with everyone
jumping on the same bandwagon, it will not take much time when the boat is too
crowded. Of course, a few things are done better than others, so hiring a marketing
team to do the job rather than doing it yourself is a sensible and safe
approach.
As mentioned before, when the boat gets too crowded, you
need to think outside of the box to stand out from your competitors – and there
are a lot of competitors in this field. Apart from posting, running ads, and
hiring brand ambassadors, you can also try live streaming as a way to market
your brand. Almost 35 percent of the brands use live videos as a prime to their
marketing strategies. The live video industry is booming at the moment. By 2024,
it is estimated that the live video subscribers will reach 91 million. Today,
about 80 percent of people would watch a live video from a brand than read
their posts on a blog or website.
Take a look at the following infographic for more
information.
Infographic by: averickmedia
