The economy has been in wide and frequent discussion ever since the coronavirus took over the world. Many industries are crumbling under the weight of the pandemic. All industries can't operate and sell their services and products online. But for many industries, the facilities of e-commerce has proven to be no less than a saviour.
However, this hasn't been the case for all sellers. Even in this era of the Internet and online marketing and selling, many businesses are brick-and-mortar, which means not having an online setup in the first place. For such businesses, they have either temporarily stopped selling or they have invested in their online setup and e-commerce services during the lockdown. And is selling during the coronavirus pandemic really doing wonders for everyone equally? Truth is, it is not.
If your business has been going downhill, it might either due to irrelevant marketing or because consumers are choosing to spend carefully during this global crisis. Consumers are leaning more towards necessities as compared to luxuries, but this doesn't mean that luxuries have been out of business. Every kind of business can work if the right audience is targeted. It is all comes down to how well you maintain communication with your customers.
And in order to deal with the threats that your business may face in such a global crisis, it is important to come with a plan. This plan, which is also termed as the Business Continuity Plan (BCP), consists of a variety of things that need to go down on your selling-during-the-pandemic checklist. There are plenty of tasks- from revisiting marketing tactics to replanning your business model and even looking for business partnerships and associations in such circumstances can do wonders for your business growth. The infographic below will help you start out your BCP.
Infographic by: PinnacleCart