Amazon Prime Day is an annual event for the Prime members of the biggest eCommerce platform in the world. This year marks the 5th ever Amazon Prime Day since its inception in 2015. Every year, Amazon throws a shopping party to its exclusive members who can buy the most amazing items at more exciting deals.
The Amazon Prime Day is a two-day shopping extravaganza. This sale usually takes place in July or right before the autumn season. However, due to the extraordinary situations in the current coronavirus pandemic, the event was pushed to October. The event has started on October 13th and will go on for 48 hours. There are tons of great deals on offer right now on Amazon just for its Prime members.
Amazon’s Prime Day has grown into a fully-fledged shopping event and even rivalling the likes of Black Friday or Cyber Monday. The success of the event has led Amazon to extend the event to a two-day event since 2019. Apart from that, the revenue this single event generates is extraordinary. Not only the sales produce revenue, but this is also a great way to promote the Prime memberships as an incentive.
Every year Prime Day has produced revenue that exceeds its preceding year’s revenue. The graph shows a significant increase every year on the revenue front. This year, the projected revenue is even more than the last year, about up to $10 billion dollars within the two days.
Take a look at the following infographic to see how Amazon has performed during the Prime Days in the last 5 years.
Infographic by: statista