Amazon Prime Day is an annual event for the Prime members of
the biggest eCommerce platform in the world. This year marks the 5th
ever Amazon Prime Day since its inception in 2015. Every year, Amazon throws a
shopping party to its exclusive members who can buy the most amazing items at more
exciting deals.
The Amazon Prime Day is a two-day shopping extravaganza. This
sale usually takes place in July or right before the autumn season. However,
due to the extraordinary situations in the current coronavirus pandemic, the event
was pushed to October. The event has started on October 13th and
will go on for 48 hours. There are tons of great deals on offer right now on
Amazon just for its Prime members.
Amazon’s Prime Day has grown into a fully-fledged shopping
event and even rivalling the likes of Black Friday or Cyber Monday. The success
of the event has led Amazon to extend the event to a two-day event since 2019. Apart
from that, the revenue this single event generates is extraordinary. Not only
the sales produce revenue, but this is also a great way to promote the Prime
memberships as an incentive.
Every year Prime Day has produced revenue that exceeds its
preceding year’s revenue. The graph shows a significant increase every year on
the revenue front. This year, the projected revenue is even more than the last
year, about up to $10 billion dollars within the two days.
Take a look at the following infographic to see how Amazon has
performed during the Prime Days in the last 5 years.
Infographic by: statista
