Twitch is one of the leading online streaming websites with billions of active users. There is a massive variety of genres that are streamed on Twitch. However, the thing that made Twitch stand out amongst every other live streaming site was its uninterrupted videos but, it won’t be the same anymore as Twitch will soon start running ads automatically in between the live streams.
Platform controlled mid roll ads on live streams are G A R B A G E pic.twitter.com/KTtLbNHVEs— henry🇪🇺 (@GottaBeHenry) September 15, 2020
The idea has been implemented practically after a lot of dialogues because the company is pretty much aware of the backlashes it is going to face. The company will run the ads on the channels that are affiliated and partnered with it, whereas; the creator would be paid a good amount for getting the ads run in the middle of their videos. Nonetheless, every channel would be enabled for a picture-in-picture view; hence, the ads are not likely to cause annoying disruptions. Users who have subscribed to a particular channel will enjoy the live stream without any ads; however, users with Twitch’s subscription would also enjoy no-ads perks.
Mid-roll ads were previously controlled by the creator, and hence the streamers would tell the audience when an ad break was coming. But, the streamers will now lose the control as Twitch will run the ads on its own. The ad revenue of Twitch is comparatively low, i.e., $3.50 per one thousand views, but the amount varies in different regions and with different partners.
There is nothing as worst as getting interrupted by an ad when a cool thing in the live stream is about to happen. But, the other part of the story shows that Twitch wants to juice up its ad revenue. This update is believed to be a temporary one because the audience would definitely hate it. For the long run, Twitch is predicted to increase its subscription prices because that is where people would be inclined to in order to avoid uncontrollable ads.