Let's first discuss the performance of Apple. Apple's iPhone has long been known for its expensive price, yet giving a fantastic performance, which of course makes up for the cost they have set. But Apple does not have a good market share in every country. This is also due to the fact that Apple's iPhone prices vary from country to country. Say, an iPhone that costs 900 USD in America, may cost 1000 USD in another country, all because of one factor that drives the cost: sales tax.
One such country is India, where Apple's market share has been an all-time low. However, things are just about to change for Apple lovers in India and for Apple itself as the tech giant has announced to finally commence local production in the country. And Apple would have done that before as well, but India had always been very protective of its economy. Due to this protection, Apple's access to a country of over one billion people had been limited.
The commencement of local production would mean that Apple products would become affordable to people of all backgrounds and classes. Not only will iPhones be for the wealthiest, but they will be affordable to others as well since the cost of import duties will get subtracted from the equation. According to some statistics, India's iPhone users only contribute to 3 % of the world's total market of iPhones. This number is even lower than other South Asian nations and the Latin and African regions.
Now that the local facility is working, the prices have already started going down. One example is that of the iPhone SE, which has come down to 484 USD. This means that the Android market shall definitely be challenged. However, even in countries where Apple has a big hold, users are limited. This is due to the nature of Apple products, as they offer premium experience and work well along with each other. Since their OS is also limited to their own products, this means that the iOS market id absolutely limited to people who actually own Apple's own phones, the iPhones. The following infographic demonstrates the showdown between iOS and Android in a few countries.
Infographic by: Statista
