Since everything has been digitalized, it is important to keep track of your digital footprints. The interconnectivity of people these days has played a huge role in revolutionizing the internet that we know today. If you are running a business online, you need to track your social media and your website and that is where the analytics comes into play.
Nowadays, there are tons of analytic tools out in the market. You can find one after the other and couldn’t tell any difference. However, the industry giants are much more reliable than any other. These days, digital analytics is of paramount importance. They can tell you everything about your online content provided that you have connected them.
Facebook, Instagram, Twitter and all other social media platforms employ the use of insights and analytics for anyone who is running a page or a business. The analytic tool helps you in measuring the number of visitors on the website, the demographic of those visitors, what actions have been taken or how many people have seen your content. They are in the shape of reach, impressions and likes.
Choosing an analytics tool is very important because you only rely on them to tell you the facts. The two most notable analytics tools are Google Analytics 360 and Adobe Analytics. These can help you answer the most important questions that you require. The above-mentioned analytics tools are two of the best the industry has to offer. It is completely understandable if you are confused about using either of them.
To tell them apart, the following infographic compares both of the enterprise-level analytics tools so it is easier for you to decide.
Infographic by: grazitti