We all know how much the global pandemic has affected us, our work life as well as our lifestyle. How has technology transformed the way businesses are working and adapting to survive in a world influenced by coronavirus? There are so many ways that numerous companies have adopted to tweak their business model and adjust it according to the digital world.
This clearly comes as a consequence of the lockdown that emerged all over the world, almost simultaneously. So it left small and big businesses, both of them equally at the mercy of going down, had it not been for technology. Industries like travel and tourism couldn't benefit much out of technology, since travel requires moving. But organisations in other industries have been thriving. Exactly how they have been thriving, that is the question.
The first thing that these businesses catered to was the need to communicate. They expanded their communications online. Offline marketing or marketing events were impossible to pull off in the lockdown situation, so businesses either increased the effectiveness of their communication channels or built them from scratch. For example, chat-bots, SMS, in-app calling, videos, and much more. The infographic below showcases a variety of communication channels and also the challenges that businesses have faced in the wake of COVID-19.
Infographic by: Raconteur
