With the talks of TikTok being banned in the US due to the tensions increasing between the US and China, the US citizens are not particularly happy about it. Earlier, India banned a bunch of Chinese apps, including TikTok, due to increasing tensions on the India-China border.
TikTok is one of the most popular apps in the world right now, despite being criticized heavily from everyone. Previously known as musical.ly, TikTok came into being in 2018 and gained popularity almost immediately because, like Snapchat, it had an appeal to the younger audience. This demographic has always been a target group for many social media apps because they can easily switch from one platform to another.
TikTok comes in third in the most popular apps in the world at the moment, following closely behind Instagram and Snapchat. According to a survey, every 6 in 10 American teens use TikTok as their hobbies, representing 60% of the teenage population. The amount of audience this platform is attracting is downright impressive.
You will find every type of content on TikTok whether it's productive, original, cringeworthy, or just funny, there is something for everyone on TikTok, but the hatred that is going towards the platform has made it hard for many people to download the app because of the fear of being called "uncool." TikTok is also making a lot of money on the platform, mostly due to advertisements on the platform and the creators' community on the app.
Let's take a look at an infographic that shows the top popular social media platforms among teens in the US.
Infographic by: statista.com