With endless information available on the Internet and excessive screen time, it's no wonder we lose interest at one point or another. The World Wide Web is full of millions of web pages. What's more— digital content and digital marketing are just increasing rapidly day by day. So with so many competitors around, business growth can become quite a challenge.
When you are going through any kind of content on the Internet, you may have noticed advertisements popping up here and there. Sometimes they are in the form of fixed banners on the top, bottom, left or right of the webpage. Being an advertiser or marketer yourself, you wonder if it's the right mode for your own ad campaign.
Now let's come to videos, the type of digital content most preferred by the audience due to its interactive nature. Recently, longer Youtube videos have a lot of ads placed in between them. This is a great opportunity for advertisers but how do you plan a Youtube ad campaign that actually works and instantly gets customers for you?
So what are bumper ad videos? You don't need to plan long ads. Remember that it's not the quantity but the quality that counts. When it comes to bumper ads, you can think of it this way— it's not the length of the video but the ad content that counts. These bumper ads are six-second short videos by Google and have a record of good brand engagement and reach.
Since these ads are short, the frequency at which they appear can be more than a few times. But the frequency has to be neutral and not so much that it becomes annoying. Basically, these bumper ads are those short Youtube ads that are unskippable.
Although bumper ads can be started independently, a Google Ads account can make them more effective. This is due to aligning those bumper ads with the TrueView ad campaign. To learn more about bumper ads and how to use them, have a look at the following infographic.
Infographic by: Techwyse