The eCommerce market in Japan is increasingly growing, making it the largest eCommerce market globally. Japan has a lot of amenities when it comes to online shopping, which is why countries from all over the world are attracted to the business Japanese bring.
The Japanese culture of a single language, highly developed economy, urban population, easy and convenient deliveries and all other aspects play a vital role in the country’s eCommerce business. Japan is also a home of several big companies that are commercialized globally. These companies also help the Japanese eCommerce market to expand.
While there are online domestic stores that dominate the market like Rakuten or Kakaku, the local branches of major international eCommerce retailers such as Amazon or Yahoo contribute to the Japanese eCommerce presence.
Not to forget, the Japanese population plays a major role out of all in the aforementioned eCommerce aspects in Japan. Consumers in Japan are more inclined to shop online because of the reliability of eCommerce stores. There are numerous popular things that are brought online in Japan, the most popular being clothing and apparel. The consumer good spent on apparel is expected to reach $21 billion in 2020. Then there is a market of hobby-based products such as toys or DIY products.
Below is an infographic showcasing the popular online markets in Japan and their values.
Infographic by: statista.com