The eCommerce market in Japan is increasingly growing,
making it the largest eCommerce market globally. Japan has a lot of amenities
when it comes to online shopping, which is why countries from all over the
world are attracted to the business Japanese bring.
The Japanese culture of a single language, highly developed
economy, urban population, easy and convenient deliveries and all other aspects
play a vital role in the country’s eCommerce business. Japan is also a home of
several big companies that are commercialized globally. These companies also
help the Japanese eCommerce market to expand.
While there are online domestic stores that dominate the
market like Rakuten or Kakaku, the local branches of major international
eCommerce retailers such as Amazon or Yahoo contribute to the Japanese
eCommerce presence.
Not to forget, the Japanese population plays a major role
out of all in the aforementioned eCommerce aspects in Japan. Consumers in Japan
are more inclined to shop online because of the reliability of eCommerce
stores. There are numerous popular things that are brought online in Japan, the
most popular being clothing and apparel. The consumer good spent on apparel is
expected to reach $21 billion in 2020. Then there is a market of hobby-based
products such as toys or DIY products.
Below is an infographic showcasing the popular online
markets in Japan and their values.
Infographic by: statista.com
