Pinterest is
a popular platform for people to find recipes, ideas for home décor, DIY, and
other things for inspiration. During the current pandemic, especially, a
greater population of people are turning to Pinterest now, for self-care and
personal wellbeing.
According to
Pinterest, since February there has been a considerable increase in searches
regarding mental wellbeing ideas including meditation, gratitude, and positivity.
Apparently, more and more people are looking for creative and better ways to
cope up with their quarantine lifestyle, which is the “new normal” now.
Other than
that, people are also searching for stress-relieving activities that include
morning routine, exercise routine, self-care night routine, gratitude
journaling, mindfulness activities, and kids’ workout routine.
With a significant change in everybody’s daily routine and lifestyle, people have also started looking for ways to plan for things that they haven’t gotten the time for before. For instance, starting a new business, planning future goals, creating a bucket list, planning future family and house goals, etc. Pinterest has noticed all these searches becoming more popular on their platform now.
A lot of
users are also keen about making new creative setups for and improving certain
spaces in their houses, such as the kitchen, kids’ playroom, boys’ and girls’
rooms, basement, garden, etc. Pinterest’s “Home Hub” theme is, therefore,
getting even more attention now. According to Pinterest’s statistics, searches
have also increased for ideas about social gatherings and private getaways with
family and friends.
In addition
to all of this, Pinterest has updated their “Compassionate Search” feature with
more helpful information regarding stress relief as a result of COVID. Users can
simply type #pinterestselfcare in the search bar to gain access to wellbeing
exercises that they can try to help with their anxiety or an overwhelmed state.
Pinterest is
paying more attention to users’ needs in order to create a more positive space
to provide resources and ideas to as many people in a difficult time like this.
