Pinterest is a popular platform for people to find recipes, ideas for home décor, DIY, and other things for inspiration. During the current pandemic, especially, a greater population of people are turning to Pinterest now, for self-care and personal wellbeing.
According to Pinterest, since February there has been a considerable increase in searches regarding mental wellbeing ideas including meditation, gratitude, and positivity. Apparently, more and more people are looking for creative and better ways to cope up with their quarantine lifestyle, which is the “new normal” now.
Other than that, people are also searching for stress-relieving activities that include morning routine, exercise routine, self-care night routine, gratitude journaling, mindfulness activities, and kids’ workout routine.
With a significant change in everybody’s daily routine and lifestyle, people have also started looking for ways to plan for things that they haven’t gotten the time for before. For instance, starting a new business, planning future goals, creating a bucket list, planning future family and house goals, etc. Pinterest has noticed all these searches becoming more popular on their platform now.
A lot of users are also keen about making new creative setups for and improving certain spaces in their houses, such as the kitchen, kids’ playroom, boys’ and girls’ rooms, basement, garden, etc. Pinterest’s “Home Hub” theme is, therefore, getting even more attention now. According to Pinterest’s statistics, searches have also increased for ideas about social gatherings and private getaways with family and friends.
In addition to all of this, Pinterest has updated their “Compassionate Search” feature with more helpful information regarding stress relief as a result of COVID. Users can simply type #pinterestselfcare in the search bar to gain access to wellbeing exercises that they can try to help with their anxiety or an overwhelmed state.
Pinterest is paying more attention to users’ needs in order to create a more positive space to provide resources and ideas to as many people in a difficult time like this.