Peacock, a new streaming service launched by Comcast, has gained 10 million subscribers in just a span of few months. In April, the streaming service launched for a limited time before nationally launching in mid-July. The coronavirus had a very adverse effect on its earnings in the second quarter of this streaming service. The numbers it has put up recently is a big sign of positivity.
“NBC Universal successfully launched Peacock in Cable’s footprint in April, ahead of the streaming service’s U.S. nationwide launch earlier this month, with 10 million sign-ups to date,” Comcast chairman and CEO Brian Roberts said in a statement announcing the earnings results.
HBO Max is another streaming service and a prominent competitor of Peacock, which is usually considered a late entrant in the streaming service scene. Still, Peacock has come out on top and beat HBO Max with rounded numbers as HBO Max could only gain 4.1 million subscribers since its launch in May.
Comcast’s home internet and cable fell flat, at around $14.4 billion, and even losing 477,000 video customers. Later, they added 323,000 broadband customers, and this figure doesn’t include the additional 600,000 subscribers who are a part of the free promotion discounts or are behind on payments due to the pandemic.
The pandemic has played a vital role in the fall of Peacock in the second quarter. With the theme park and sports event canceled, the entertainment section of the streaming service plummeted 25 percent to $6.1 billion, and the movie section was down 18 percent to $1.2 billion.
All things considered, the company made considerable improvements in the customer counts since April this year as the results in the second quarter were bleak otherwise.