
Direct dials is a kind of service, via which an index of phone numbers is provided by a local company. This list of numbers is used to another company's private branch exchange (PBX) system. These calls take approximately 5 minutes, and you can make up to 12 calls in an hour. On the other hand, if you are to use a switchboard, you can only make around 3 calls in an hour.
In the age of social media, direct dials are still as important and relevant as e-mails. Sales teams in the past used to do it all the time. However, e-mails today still generate more ROI (Return of Interest), but direct dials are much faster. Think about it, generating e-mails doesn't take that much time as much as it takes to actually prepare for them. According to studies, sales representatives spend 21% of their time in creating the recipient email list. Not only this but around 17% of their time is spent on researching about lead generation and entering data, as well as around 12% on setting a timeline for calls and internal organisation meetings.
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Remember that the timing and duration of these direct dials are as crucial as the content and information you plan to inform your customers.
Infographic by: BlueMailMedia