
In the age of social media, direct dials are still as important and relevant as e-mails. Sales teams in the past used to do it all the time. However, e-mails today still generate more ROI (Return of Interest), but direct dials are much faster. Think about it, generating e-mails doesn't take that much time as much as it takes to actually prepare for them. According to studies, sales representatives spend 21% of their time in creating the recipient email list. Not only this but around 17% of their time is spent on researching about lead generation and entering data, as well as around 12% on setting a timeline for calls and internal organisation meetings.
Remember that the timing and duration of these direct dials are as crucial as the content and information you plan to inform your customers.
Infographic by: BlueMailMedia