An online presence of a business is a significant advantage because of multiple reasons. It gives your brand a name and recognition, but it also attracts new customers and helps you interact with them. Social media is a great way to increase your brand awareness. Twitter is a great platform to make a name for your brand, and you can do it easily with a few helpful tips.
1) Own simplicity
“Keep it simple” is a phrase that sounds very mainstream but has an important message. Someone who understands it knows its significance. Tweets that you send out on Twitter must be simple and to the point that gives a message to the customers. Avoid unnecessary clutter in your tweets, such as the use of excessive hashtags, mentions, or random advertisements.
2) Videos and gifs
Sending out simple tweets won’t cut it in helping your brand awareness. It would be best if you had some flair in your tweets to make your customers more engaging. Using media like photos is an excellent way to create engaging tweets; however, videos and gifs are the cherries on top.
3) Twitter cards
Twitter cards are a constructive way to ensure customers are engaging with your tweets. It helps your Twitter page to increase traffic by providing clickable link preview cards that people find convenient.
Infographic by: Business.twitter.com