With everyone stuck at home during the pandemic, more online surfing is being done than it was before. Internet browsing has increased substantially during this period as people try not to get bored.
Internet is being used for many reasons, whether it is for socializing, getting new updates or shopping. The amount of traffic on the web these days is so much that many web-based companies are cutting down their bandwidth so that more people can get access to their websites or their sites don’t crash.
Social media has gained more traction is this whole situation with new and older people using social media platforms all the same. Due to these online activities, many brands are now trying to expand their business to social media for marketing in hopes of gaining more audience and ultimately making these audiences customers. It is a classic business tactic where a company jumps on the most trending bandwagon to expand itself.
Online presence is also significant for many businesses as it is the future of business and marketing. We are now seeing more online advertisement from businesses and even engaging in them. The eCommerce market has increased substantially in the last few years, which is a piece of great news because many businesses have suffered due to the lockdown in this pandemic.
If you are new to social media and want to engage with more audience and potential customers, then take a look at this infographic on tips to increase a brand’s online presence and engagement.
Infographic by: Neo360